I'm Erin Boyd. I build and run the email programs for established e-commerce brands doing $20k a month and up, the flows, the campaigns, the strategy, the sending. Not as an agency with an account manager and a junior. As one senior operator who owns the channel and answers for the number.
16 years · Klaviyo Partner · Shopify Partner · Sydney
Two decades of work for
You know the number. You've known it for a while. Every month you pour more into Meta, the cost per acquisition creeps up again and the profit line doesn't move. You're busier than you've ever been and the business feels exactly the same size.
Meanwhile there's a list sitting in your Klaviyo account. Thousands of people who already gave you their email address, already bought from you, already like you enough to open something. And it's going out once a fortnight, if that, when someone remembers.
That's not a marketing problem. That's a bank account with money in it that nobody's withdrawing.
Every dollar you put into ads rents attention from a platform that can change its price, its algorithm or its rules tomorrow and does. You don't own that channel. You never will. You're a tenant and the rent goes up every year.
Email is the only channel you own outright. The list is yours. The relationship is yours. Nobody can raise the price on it, throttle your reach, or switch it off. Done properly it produces revenue while you sleep and it compounds, every month of good sending makes the next month's sending worth more. That's not a tactic. That's an asset and it's the one almost nobody is building.
The flows that run without you. Welcome, abandoned cart, abandoned checkout, browse abandonment, post-purchase. Built once, earning every day after.
The sending calendar. Written, designed, segmented and sent, on a rhythm calibrated to your list, not a generic template.
The promo architecture, the offer sequencing, the sending frequency, the segmentation logic. What to send, to whom and when it makes money.
The full build. Audit, template system, the five core flows live, forms and pop-ups, promo calendar. Four to six weeks, then it's earning.
Send me your store and your platform. I go into the account, find where the revenue is leaking and send you back a short, specific read on what's broken and what to fix first. No call required. Free and useful whether or not we work together.
If it's a fit, I build the engine. Audit, on-brand template system, the five core flows live, sign-up forms, promo calendar. Four to six weeks. This is the foundation everything else compounds on.
Then I run it. Campaigns, optimisation, segmentation, testing, reporting. Month after month, the flows earn more and the list gets more valuable. That's the whole model.
I take a small number of clients. I'd rather tell you it's not a fit than take your money and underdeliver.
Brands I've worked with
Age MateLittle Stories of You
Age MateLittle Stories of You
Sixteen years consulting. Two decades in the industry, starting at McCann Erickson and running through IKEA, eBay, Samsung and L'Oréal before I moved into e-commerce full time.
I'm a designer who learned revenue, which is a rarer combination than it sounds. Most email people can build a flow but can't make it look like your brand. Most designers can make it beautiful but can't tell you what it earned. I do both and I'm the one who does the work, there's no team behind me, no junior, no handoff. That's the entire point.
Send me your store and your platform. I'll go into the account, find where the money is leaking and send you a short personalised audit, the flows that are missing, the ones that are underperforming and the single change most likely to move your monthly number.
No call. No pitch. Useful whether or not we ever work together.
Reviewed within 48 hours. I take a small number of clients, so if it's not a fit I'll tell you.